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6 Effective Internet Marketing Strategies For Small Businesses

internet marketing

internet marketing

Internet marketing is a necessary component of general business marketing. Small business owners need to view the Internet as a helpful marketing tool in order to promote their business and win customers.

To successfully market your small business online, you need to implement the following six internet marketing strategies:

#1 Spend money on a suitable website

A website is an online representation of your company and brand. It introduces prospective customers to your services/products. Your website also highlights everything you do and based on what potential customers read, they will decide whether to buy from you or not. Considering there is so much riding on your website, you need to make it responsive. To do this, make your website mobile friendly. Keep up with regular blog posts, news, helpful information, etc. to keep your customers happy and engaged with your business. Ensure your contact details are mentioned on each page of the website.

A well-managed and appealing website is key to successful internet marketing.

#2 Check Google Business Listing

To increase the chances of your business getting the top position in search engine results, link your website with Google Business Listing. Ensure your contact and website details are included. If a potential customer is interested in what you’re offering, they will get in touch with you.

#3 Use Facebook Advertisements

Use social media to promote your business. Whether you want to share updates about your products or connect with new and old customers, Facebook can facilitate relationship-building with your audiences. When you’re creating a Facebook ad, you can target a specific lifestyle, area, etc. that resonates with your small business. There are numerous call-to-action options as well.

#4 Facebook Events

Using the Facebook Local Business page, you can create events to display in your specific area. This makes your business visible to potential customers within your community. Facebook Local Business Page enables you to directly market your business to customers in your geographical area. You simply have to create compelling content and include suitable images.

#5 Form Connections via Twitter

Just like Facebook, Twitter can help make your small business more visible. To achieve this, post information and updates on a routine basis. Use specific hashtags to grab attention of target audiences. For example, #students will draw attention from students who may benefit from your product. #Vancouver will attract people living in a specific geographical location.

#6 Register your business on certain portals.

To promote your small business further, register on Internet portals that specialize in specific areas. For instance, if your speciality is travel and tourism, register your business on Tripadvisor.com.

Request customers to publish reviews about your business. Other visitors will read these comments and may be convinced to try your business.

Internet marketing can greatly increase your business’s visibility. Let us show you how. Contact Witty Cookie today.