It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.
People prefer companies that have personality and a human voice in their writing. Regardless of whether your business is B2C or B2B, developing and maintaining a consistent brand voice across all facets of your digital marketing strategy is essential to building long lasting relationships that will maximize customer lifetime value.
Identifying and Relating to the Target Audience
It’s not enough to assume a general demographic for your business and try to convert them with a general sales pitch. Researching your niche audience to a consumer profile level and identifying their affinity category is paramount to understanding their needs.
Writing for Different Media
The wording and style of a whitepaper case study should not be identical to that of a Facebook post. Potential customers are at different phases of your conversion funnel based on where they interact with your brand. Copy across your digital presence must retain a common theme while also exhibiting versatility to take advantage of each unique digital platform.
SEO-friendly Copy and Creating Valuable Content
Organic traffic from search engines is still the most effective way to generate leads for your business. Writing with SEO and highly ranked industry keywords in mind will leapfrog you over your competitors and help get your website ranking appropriately. By producing valuable content that will garner links from websites with high domain authorities, your website should see an increase in traffic volume and more qualified leads.