What Does Search Engine Optimization Mean? | Expert SEO

What Does Search Engine Optimization Mean Expert SEO

What Does Search Engine Optimization Mean?

Many may ask “what does search engine optimization mean”? Search Engine Optimization is the process of improving the quality of your website to increase its compatibility with search engines by better matching their algorithm for the purpose of improving your site’s search engine visibility so that they show up at the top of the search engine results page (SERP). Although there are many different search engines that you can choose to optimize for, the most commonly used and popular search engine by far is Google. As a result, search engine optimization experts usually optimize websites based on the latest Google algorithm and have to stay updated on any relevant SEO algorithm updates and changes in order to make the most relevant and authoritative website

Google Search Engine Visibility

Google displays sites that it believes are authoritative and relevant. Expert SEO specialists ensure to fulfill these two factors in order to create an authoritative website.

1. Website Authority

Website authority refers to the “strength” of a particular website and is measured (mostly) by looking at the number of unique domains that link to your website as well as the quality of those websites. It is important not to confuse quantity and quality with one another. 10-15 links from good quality websites with high page relevance has a much bigger positive impact on the ranking of your page as compared to using 1,000 low value links of low relevance.

2. Page Relevance

On the other hand, page relevance refers to how relevant your page is relative to the query the user searched in the search engine, or more specifically, how accurately the content and keywords of your pages match the keywords searched by the user. 

Despite being a meticulous and time-consuming process, having your website be well optimized for search engine visibility is essential for the success of any website design as it is vital to show up on the search engine results page. With the frequent algorithm update and changes that Google makes to their SEO algorithm, many choose to use professional help and services to help them optimize their search engine visibility.

What Does a SEO Specialist Do?

Expert SEO specialists help their clients optimize their websites by performing keyword research, writing and formatting content using those keywords for on-page optimization, planning and executing link building campaigns to improve website authority, and monitoring SEO progress, trends, and growth using Google Analytics.  By opting to use the services of an SEO expert and specialist, rather than performing time-consuming keyword research and link building, you can instead focus on other important business tasks and activities to efficiently drive business growth and success. On top of that, expert SEO specialists stay up-to-date with the frequent algorithm update and changes that occur and are knowledgeable with the latest tricks and techniques to maximize optimization efforts for web traffic growth – all so that you don’t have to!

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