While creating a website is a big accomplishment, the initial development, designing, and launch of the website is just the beginning of the process. On top of having good website UI and UX, consistent website update and maintenance is essential for long-term website success.
Consistent web update and maintenance is vital in order to ensure that your visitors are getting the most updated information about your business, that maneuvering through your website is easy and intuitive, and that you are successfully converting more visitors into customers and business leads. Website update and maintenance is about more than just adding new content. It’s important that the website runs smoothly and is user-friendly for those who visit. This can go a long way toward increasing conversions and in turn, increasing sales and profits. If you are unsure about how to maintain your site and update site content, how to perform a web update, or if you feel like you don’t have the time to constantly update your site, there’s no shame in getting a professional to help. Despite possible website upkeep costs, the importance of consistent website update and maintenance cannot be overstated.
To get started, check out our list of the different things you can check when executing website update and maintenance.
Things to Update in Your Website:
1. Site Content
It’s important that the content on your website is always updated so that individuals receive the latest news and information. You can avoid having to update site content regularly if the content is evergreen, or in other words, relevant at all times and doesn’t go out of date. Using evergreen content marketing and creating evergreen content for your site can help to keep your website constantly updated. To ensure that your content is evergreen, avoid references to current events or anything else that might date the content. If new products or updates are released, be sure that the relevant information is added to the content of your website. This way, you can ensure that your users always get the right information as your website information is correct and your site content is always updated.
2. Site Navigation
If a new product and/or service is added to your website, it’s important to ensure that your site navigation allows for users to get to the page of that product and/or service easily and intuitively. If a new page is added, it should be available from the home page. On top of that, it should also be easy to move from the new page back to the homepage and to other pages on the rest of the website as well. Visitors can get easily frustrated if the site navigation is not easy to understand and use and it could result in lost customers as they don’t bother using the complicated navigation system.
3. Site Backup
Another important part of website update and maintenance is backing up your website. Sometimes, technology fails, and the last thing you want is to lose all of your website’s information and formatting. This is especially true if you are updating frequently or having other professionals work on your website content, design, or other aspects of your site. As a result, it is vital for websites to have site backup and site reserves that should be updated frequently so that if anything does happen, you still have access to your website’s most recent update files. Backing up your website at least once a month is a great idea.
4. Link Updates
Another thing you’ll want to do is make sure you perform link updates regularly to ensure that all of your links are working. Customers can get easily frustrated if the links they click on don’t work or if they take them to error pages. This can again result in a loss of potential customers and decrease your number of possible conversions as having faulty links also gives your website and brand the image of being unprofessional, untrustworthy, and consequently unreliable.
5. Platform Updates
If your website is created with a platform like WordPress or something similar, it’s important that you regularly update the platform to get the benefits from their latest update. These services usually have regular updates that make your website run more smoothly and efficiently. Most of these services offer alerts when updates are available, so keep your eye on that and make sure to update your website when available!