The Elements and Principles of Design | Basic UI/UX


The Elements and Principles of Design for an Effective Site

An appealing web design is capable of making a huge difference to your business. It has been already proved that through launching an attractive web design, lots of businesses could achieve a competitive edge in their respective domains. If you are yet to make the presence of your business felt in the virtual world, then hire an expert web designer who can incorporate the following basic UI/UX design elements into your website to create an effective site that transcends just having basic UI/UX design.

Essentials of Web Design & Development

1. Element of Entertainment

In a hectic and stressful world, people don’t want to encounter serious and monotonous things. If your website contains relevant information, that doesn’t mean that it will necessarily be able to grab the attention of the viewers and create an effective site. You need to stress on incorporating an eye-catching logo, interesting mission statement, appealing typeface and icons, attention-grabbing headlines, fascinating illustrations, etc. Lay a strong emphasis on the entertainment element and your website will not take much time in causing a stir in the virtual market.

2. Web Responsive Testing 

At times, it has been observed that web designers and web developers fail to take into account the customary practices when designing a website and its elements. Thus, no matter whether your website is going through a designing process or it is going through a redesigning process, you need to ensure thorough web responsive testing is performed before you release the final version and product to the public to ensure good UI/UX. Performing a web performance test not only prevents you from accidentally releasing unfinished projects, but it is also a great way to allow you to do quality assurance.

3. Engagement and Outreach

Always remember that your website is meant for the targeted customers and not for you. If you don’t lay emphasis on engagement with the community, your interesting design is of no use. You need to think out-of-the-box about those various ways through which you perform community engagement and outreach, with a fast pace. Encourage them to comment, highlight the best comments, and don’t forget to convey your gratitude to the viewers who spend their valuable time reviewing your offerings and provide valuable suggestions. If you can create a blog and divert the traffic of your website to that blog, it will really prove to be a great thing. A blog fetches popularity in a short span of time due to having an informal format. Users feel much more free and comfortable in expressing their emotions on the blog in comparison to the website. You can also provide them with in-depth information on the blog, and maintaining a blog is much easier than maintaining a full-fledged website. Thus, incorporating a blog section and feature on your website can really play a determining role in the growth of your business. By evaluating community engagement, this can also help you evaluate the possibility and chances in which you can expand your website’s traffic as well as user acquisition.

4. Relevant Design and Content 

If you have developed a captivating web-design but your target audience can’t access the relevant information, then you will not be able to achieve the goal for which you have invested in designing your website. These days, responsive web design has become crucial in order to lure mobile users who use their mobile phone for browsing the websites. Thus, don’t forget to formulate an effective content strategy for the mobile users.

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