Importance of Mobile Optimized Sites | Mobile Web Interface

Importance of Mobile Optimized Sites Mobile Web Interface

Importance of Mobile Optimized Sites and Phone UI

With the number of smartphone users at an all time high as we now see the most internet users ever recorded, it is essential for companies to ensure their websites are phone optimized with proper phone UI. A person’s mobile is a very powerful device and is one’s most personal form of communication. As a result, it is very important for companies to be able to cater to their customers over their phones by using proper mobile web interface and phone UI in order to make the best use of SEO for mobile devices in order to reach their audience. With the rise of digitalization, people want information and services wherever they are and they want them fast and in the most convenient way possible. Companies having their website be phone optimized with efficient and effective phone UI is no longer a competitive advantage – it is a survival need. By not having their website be mobile adapted, companies miss out on this essential medium and communication channel to attract and interact with their customers, especially as mobile optimized sites are now a need, not a want. 

Why You Should Have a Mobile Friendly Website

Here is our list on why you should have a mobile friendly website with a good phone UI.

1. Better User Experience (UX) for Mobile Users

As of March 2022, the number of mobile searches exceeds that of desktop searches as mobile accounts for 56.45% of the worldwide market share, desktop accounting for 41.15%, and tablet accounting for 2.4%. In order to best attract and convert this majority in the market share to your business, it is vital that your company’s website is optimized for the phone and has good phone UI as this severely affects your website’s user experience (UX).

2. Rise of Smartphones

As of April 11th 2022, there are 6.64 billion smartphone users in the world and 83.72% of the population have smartphones. If just talking about mobile phones in general, there are 7.26 billion mobile phone users in the world, making up 91.54% of the global population. By not optimizing your website for mobile usage, you are missing out on the most transportable method of reaching this majority of the population.

3. Popularity of Mobile Internet and Mobile Optimized Sites

According to Statista, with 4.32 billion unique mobile internet users, over 90% of the global internet population use their mobile phones and devices to go online. With a forecasted growth in popularity of mobile devices and the increased usage of mobile optimized sites, it is probable that most internet users will be gaining access to the internet through their smartphones as it becomes the primary method of internet usage.

4. Cheap and Easy Process

Although you are changing your website design to fit another device, making your website phone optimized for mobile usage is a fairly cheap and relatively easy process as it is simply about rearranging the design as you already have all the content prepared and ready. For the time and effort needed to optimize a website, the effects of these investments are exponential.

5. Use of GPS Marketing

If you have listed or claimed your business on Google, Bing Places, or other search engines, this allows mobile users to be able to easily find your business and services if they are nearby due to the GPS technology on their phone. By not having a phone optimized website, this can lead to a potential loss of customers as you do not have a fundamental online asset to help convert those customers. GPS Marketing is a great way to push for quick conversion and to obtain valuable and relevant customer leads as you are able to target customers and clients in your local area.

6. Losing Business to Competitors Who Are Phone Optimized

While you might not have a mobile optimized website, it is likely that others will. If a customer were to visit your website and found it hard to interact with due to poor mobile optimization and consequently hard to use UI, they are probable to exit your website in search of a competitor whose website is easier for them to use, understand, and navigate.

7. Mobile Search Engine Optimization (Mobile SEO)

Did you know there were differences between mobile SEO vs desktop SEO? Having a mobile friendly website is essential for mobile SEO as having a website with optimized UI improves organic traffic as users find it easier and more enjoyable to use your website. One major factor that highlights the differences between mobile SEO vs desktop SEO is that desktop SEO is more generalized while SEO for mobile devices focuses more on local results by making use of the phone’s GPS technology. 

To read more about the differences between mobile SEO vs desktop SEO, check out this article by JumpStory.

8. Use 2D Code

By having mobile optimized sites, businesses can make use of 2D code and barcode technology. 2D barcodes can be used for numerous functions, such as discounts, online menus, links, etc. Due to the wide variety of functions that a 2D code can supply, this allows customers the ability to engage with your company and its services in a much more efficient and convenient method as it is all on their own personal mobile devices. Additionally, this can help your company save printing costs as well as everything is digital; cost-effective and efficient!

Things to Keep in Mind While Designing a Mobile Web Interface and Phone UI

There are numerous reasons for you to have a mobile version of your site. However, there are certain things to keep in mind while designing your phone UI.

1. Quick Loading Content: 

People use mobiles for browsing because they want to save time. If a site takes too long to load, then there is no point in a mobile user visiting that site. You need to keep the page size small enough so it is loaded quickly on cellular networks.

2. Text Size

Oftentimes the problem of text size also crops up. It is not a good idea to cram information onto one page. Mobile screens are small and it is more difficult to read a lot of text on your phone in contrast to on a desktop. Make sure that the content of your page can be viewed easily and that the site can be navigated easily as well.


If you are not someone who is surfing the net from your mobile, then you will soon be in the minority. In the near future, most people will be using a mobile phone for online browsing. This means that all businesses should take note of their website and to ensure that it is appropriately optimized for the mobile in order to stay up-to-date with the latest customer behaviour and market trends.

Want professional help with your website? Check out WittyCookie’s award-winning web design, branding, SEO, and GoogleAd management services!

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