Importance of Logos | Visual Branding for Company Identity
The importance of logos cannot be overstated. Humans are creatures that place a great amount of reliance on their sense of sight and visual working memory. For that simple reason, companies that want their branding to succeed put a lot of effort into making a logo for effective visual branding. In some circles, a good company logo is considered the most important component of a branding strategy or campaign.
For those who don’t quite grasp the importance, here are a few reasons:
Visual Recognition and Representation
Just as the face is the frontline representative of a person, the logo is that for a business. Good branding makes the logo the “face” of a company and creates a recognizable company identity and visual cue for brand imagery, giving the company an image and appeal that no other branding tool can provide.
People tend to remember images better than they do words as they trigger their visual working memory. Using imagery to create brand identity also provides an additional benefit as it can help boost sales of the new item because customers will associate its quality with the quality of other products with the same logo. The effect of brand association is strong and is carried by the effects of visual branding and logo association.
In a cluttered business environment, nothing can help a company or product stand out more than a good logo. They do more for differentiating a product from its competitors at first glance as a visual cue than virtually anything else, making it a very important tool.
The logo is not going to be the only thing that a good brand needs, but it is a massive component of it. The ability to be distinct, to be remembered by customers, and proper representation of the product and company are all critical tasks of a good branding strategy.
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To read more on this topic, check out this article by Forbes!