Canada Goose Marketing Plan: Product Integrity for Long Term Success
The Canada Goose Marketing Plan
The Canada Goose marketing plan for long term success includes their commitment to product integrity to ensure a high quality of products for customers.
Product Integrity and Product Quality Management
Starting their business in 1957 as a small warehouse in Toronto Canada, Canada Goose has grown to become a beloved and internationally recognized winter apparel company. With a recognizable brand commitment to outstanding craftsmanship and product integrity and quality, Canada Goose’s differentiating quality of having their products be fully manufactured in Canada with domestic manufacturing has become a key marketing strategy that has granted them their current success. Being “Made in Canada” is meaningful to customers.
Key Marketing Strategy for Long Term Success
When it comes to marketing, it is important to understand that marketing is not just about flashy billboards and expensive advertising campaigns. While marketing is about promoting a service and/or product, it is vital to understand that ‘everything communicates’. In the case of Canada Goose as an example, their marketing success is backed up by their high quality of products for long term success. Your marketing efforts and promotional channels need to be backed up by quality products and services for sustainable and favorable business. For example, even if you have fantastic advertising that draws the attention of many new customers for customer acquisition, these new customers won’t stay and convert into purchases unless the product itself is good and worthwhile. So taking the Canada Goose promotion strategy as an example, let your products and services speak for themselves through their excellence in standard and value.