Benefits of Video Marketing | Self Introduction Video
A Short Introduction Video of Your Business
Studies show that a website has 10 seconds to capture a user’s attention before losing them forever. One of the top reasons as to why bounce rates are so high is because visitors are often overwhelmed with the amount of information placed in front of them upon first entering a website. One way to counteract this is by using video marketing. One way to make use of the video medium is to create a self introduction video and create a short introduction of your business as a method to boost brand awareness by using a medium that is both visual and audio forward.
Benefits of Video Marketing
Having a short introduction of your company and brand in the form of a self introduction video on your website provides users with the information you want your potential clients and customers to know about at their leisure – all without them needing to read and scroll further into your website. As a result, many might consider creating a video company intro as the best way to build brand awareness if considering what online medium is the most effective at providing customers with essential information while making the process easy and entertaining for them. Not only does it upgrade your website, it’s also good content for YouTube! To explain this further, here are 3 additional benefits of video marketing!
1. Boost Brand Awareness
One of the first benefits of creating a self introduction video is that it is a great way to provide your visitors with an easy and interesting way to understand and learn about your company without needing them to read through a bunch of textual content. According to Shay Berman, Founder and President of Digital Resource, our brain processes visuals 60,000 times faster than text. Keep your users engaged as you introduce your company and brand to them for a greater chance to retain them as important leads for future business conversions and transactions.
Some ideas on what information you can provide in your company intro videos include:
- Summarizing what your company does
- Explaining your product and/or service
- Explaining any company terminology and/or jargon
2. Improved User Engagement
The main objective of your introductory video is to get visitors to engage and connect with not only your website, but also your company and brand. The best way to engage and connect with your audience is by showcasing and conveying the personality of your brand persona. While you might already have this content written in your website in the form of text, it is much more likely that this content will be absorbed and viewed by the user if it is in video form as compared to textual content. Video can help you reach out and communicate with your visitors in a more personal manner, making them more personally invested in your company and image in general as they learn and become better acquainted with your brand.
3. Gives Users Context
By using your introductory video to create a short self introduction video for your company, products/services, or even your community, this can provide your visitors with a sense of direction as they can venture more into a particular section of your website and company that interested them in your video. This consequently also helps to boost brand awareness and improve the user’s engagement and interest in your brand as they can easily and passively absorb the information you choose to include in your video. By giving them a basic foundation and understanding of your brand, this makes it more likely for them to want to learn more about your company and venture deeper into your website.
To read more about the benefits of using video, check out this article by IdeaRocket!
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