5 Learning Platforms to Master SEO and Become a Digital Marketing Specialist

5 Learning Platforms to Master SEO and Become a Digital Marketing Specialist

A Digital Marketing Specialist profession can be fairly recognized as the job of the future. Lots of positions disappear every year because of digitization and computerization, while digital marketing and SEO remain in high demand. They are the two things that fuel eCommerce development. With it advancing, the need for qualified SEO and digital marketing specialists will only increase.

Digital marketing and SEO are comprehensive enough to master them on your own. They are closely intertwined with pretty distinctive aspects such as content marketing, visual representation, search engine algorithms, online advertising, and others.

If the content problem can easily be solved with the help of https://ca.essaypro.com/, the rest requires an in-depth understanding and a comprehensive approach to learning. Yet, there is still no college or university degree offered to people who wish to work in digital marketing.

The only way to master the needed skill set is to attend specialized courses. Therefore, we’ve analyzed several best learning platforms where you can master your SEO and digital marketing skills. Read ahead!


Simplelearn offers students to complete its Digital Marketing Specialist Master’s Program to obtain knowledge and skills needed to make them industry-ready specialists. The course offers training in various areas of digital marketing. This helps students get professional exposure to their future profession.

The program includes:

  • Seven courses on different subjects, including PPC, content, web analytics, etc.;
  • Access to various instructor-led classes and projects;
  • Individual mentor services for monthly sessions;
  • Certificate of Completion.

Simplelearn’s program intends to provide students with a step-by-step plan and a profound understanding of how digital marketing skills should be obtained. It is also full of various case studies and industry examples included to help understand the digital marketing principles in practice.


Coursera is a well-known platform offering lots of online courses on different subjects. One of the best offers it has is its Digital Marketing Specialization course. It is designed for beginners but still provides a comprehensive understanding of the key tasks and assignments faced by future digital marketing specialists.

The course introduces newbies to the problems and opportunities of the new digital marketing environment while focusing on:

  • Analytics;
  • SMM;
  • SEO

The content of the course is tailored to the needs of new industry professionals. It helps them learn how to create and distribute digital marketing products and services as well as analyze their outreach.

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Another learning platform that can be suggested to future SEO and digital marketing specialists is Udacity. Its Digital Marketing Nanodegree is brilliant for people looking to master new skills and advance in their careers.

The learning milestones include:

  • Social Media;
  • Search Engine Marketing and Optimization;
  • Email Marketing;
  • Content Marketing;
  • Analytics and Recommendations.

The more students immerse into the program, the more hands-on experience they get. In the end, those who get the degree can boast with a broad understanding of the digital marketing ecosystem.

Google Digital Marketing Courses

Google offers a brilliant opportunity to study digital marketing basics absolutely for free. Also, it helps students dig deeper into this specialization. The courses provide students with a well-rounded understanding of the importance of Digital Marketing aspects for their career and business development.

The courses list includes but is not limited to the following:

  • Fundamentals of Digital Marketing
  • Mobile Marketing
  • Social Media Advertising
  • Content Marketing
  • How to Expand Business Overseas
  • How to Promote Business with Online Advertising

The certification for Digital Marketing course is granted by Interactive Advertising Bureau Europe and the Open University. Every course can take from 3 to 40 hours depending on the depth of the collected and offered material.

Digital Marketing Institute

Digital Marketing Institute, a newly created online platform, offers a degree in various areas of digital marketing. The best program to pay attention here is the Master’s Program in digital marketing. The program takes two years and is delivered to students on a part-time basis. All of the learning materials are cutting-edge and technically accurate.

The course list includes:

  • Search Marketing;
  • Mobile Marketing;
  • Digital Strategy and Planning;
  • Digital Innovation;
  • eCommerce;
  • Communications;
  • SMM;
  • Marketing and Service Management.

While studying, students get a comprehensive understanding of all digital marketing aspects. They also get to work with individual mentors who direct their learning process. Every student is expected to submit two 5,000-word project papers and a 15,000-word thesis on the assigned research topic.

Wrapping Up

The absence of formal degrees in digital marketing should not stop you from getting the qualification you seek. There are plenty of high-quality online courses and nanodegree programs available online. They can provide students with the knowledge and skills needed to succeed in the digital marketing environment.

All these learning platforms and courses are based entirely on hands-on experience and s best practices. In the end, you will be an absolutely industry-ready specialist with excellent background knowledge and skills.

Of course, these studies may require extra investment on your end, but it is totally worth it. Just imagine: you graduate from the program with a proof of the obtained qualification in one of the most relevant professions of the present and the future.

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