10 Useful Tips to Increase Your eCommerce Conversion Rate This 2019
If you want 2019 to be a big year, then you have to devise a strategy on how to improve your conversion rates.
However, with a market that’s oversaturated these days, how do you ensure that you stand out? How do you gain a competitive edge for years to come?
Well, the reality is, you cannot merely wait for conversions to happen. It’s not just about driving traffic to your site. Instead, it’s getting more sales from that traffic.
With that in mind, let’s now take a look at the main areas to focus if you want to increase your conversion rates this 2019 and beyond:
1. Understand your consumer’s behavior
This year, most customers won’t tolerate an eCommerce store that won’t give them the experience they want. That’s why it’s crucial to know what makes your customers tick. It’s time to center your brand and website to your customer’s wants and needs.
By understanding your customer’s expectations, challenges, and needs, you’ll be able to create a better user experience that most of your customers will love to convert into.
2. Create relevant and valuable content
Start creating content that’s relevant to your specific industry and products. Keep in mind that you need to give your readers value by creating content that’s meant to educate. Inject the desire to buy from you without being too overly promotional about it.
For instance, if you want to promote a new product, the type of content that you should create shouldn’t just focus on how the product developed and what it’s capable of doing.
Instead, you should present it with proof. Start creating case studies that are actionable and mention precisely how will the product help your customers.
3. Engage with your visitors
When you know the right people to target, you need to engage with your customers on different levels. Social media is an excellent way to connect with your followers to help reduce advertising costs. You can also find more about your target audience by building positive relationships with them, and perhaps have fewer of those targeted ads.
Once you find out which platforms most of your buyers are coming from, you can better allocate your time and resources by focusing on these mediums.
4. Make high converting product pages
Product pages can make or break a business. It’s either they have the power to convert a potential customer, or they don’t. An excellent product page provides the right information, assurance, and motivation a visitor needs to become a potential customer.
Rent the Runway’s product page
While the make-up of a product page differs from one store to another, here are some elements that make up an excellent product page:
Product photographs and videos
Every eCommerce seller knows that if customers can’t see the product that’s for sale, they won’t buy it. That’s why images are paramount in product pages. Ideally, product photos should display the product in multiple angles. It should be clean, simple, sized accordingly, and should be corrected concerning color and balance, too.
Product videos, on the other hand, should focus on the functional aspects of the product, that can’t be displayed in still images.
Product titles and descriptions
Ideally, product titles should be descriptive and unique. Uninspired and dull product names can turn off potential customers.
Product descriptions are another excellent way for you to make a sale, and to convert a visitor into a potential buyer. Sometimes words can convey an idea like pictures can’t. That’s why in writing your description, try to include as much information as possible, and provide a concise and easy-to-read format.
Design and layout
Note that there are a few elements of design that are vital in making a page visually appealing. An essential background element is color usage, and it should go along with the design guidelines and used throughout the rest of the website.
A wordmark or a logo should also be there, but it shouldn’t take away the customer’s focus on the product description and the hero image.
CTA copy and buttons
Having a clear call-to-action or CTA is crucial in converting your site’s traffic into sales. For instance, an ‘Add to Basket’ or Buy Now’ stands out from the rest of the page, grabs a user’s attention, and encourages them to click ‒ this can be done by utilizing different design elements and contrasting colors.
Also, keep your CTA wording short and sweet. Create a sense of urgency like ‘Shop Here’ or ‘Shop Now’ can make a difference in encouraging potential customers to proceed to the check-out process.
5. Use strategic pricing
In its most basic form, strategical pricing is setting the price of the product based on its value to the customer. Sometimes, what’s most valuable to the customer isn’t the most expensive product.
Here are some tips on how to utilize strategic pricing:
- Keep a close eye with your competitors, but keep in mind that they’re not your customer, and it’s also possible that there’s a mistake in their product pricing.
- Find out what your customers value the most and charge them accordingly, instead of going head to head with your competitors.
- Strategic pricing is always a marketing decision, meaning, it should be creating an informed with a dialogue with your prospects.
6. Build trust through social channels
Implement a social marketing strategy that develops customer loyalty and engagement. Building trust is crucial since it’s an important factor in driving conversions.
Before converting or making a purchase, potential customers will first judge whether they trust your company enough or not. That’s why you need to build a steady rapport with them through various social media platforms and understand their certain pain points and needs.
7. Simplify your checkout process
Here’s the thing ‒ your customers are pressed for time and have extremely short attention spans. They want the entire check-out process as fast and easy as possible. So if you’re forcing site visitors to register first before making a purchase, then it’s time to drop that option.
Also, try to make your forms shorter. Approximately 14% of shoppers abandon a shopping cart if the entire checkout process requires too much information.
Don’t make your customers go through a series of hoops before they can purchase anything from you. The more you create a seamless checkout experience for your customers, the more that they’ll buy from you.
8. Enable multiple payment methods and delivery options
These days, there is a multitude of ways for customers to make payments. While it doesn’t necessarily mean that you should cater to every single one, figure out the payment options that most of your customers use. For instance, not accepting widely used payment options like Apple Pay and Paypal can kill your conversions.
When it comes to delivery options, offer your customers a trade-off ‒ if they are willing to pay more to the shipping fee, then focus on delivering the product as quickly as possible. On the other hand, if they’re more willing to wait, then offer a lesser shipping fee or a free-shipping option.
9. Monitor your analytics
By owning an eCommerce store, you can gain access to a tremendous amount of data from customer insights, marketing, to merchandising data.
Surprisingly, only a small number of online retailers are using analytics to their advantage. Most eCommerce sellers rarely check their analytics and fail to track important data like customer behaviors, conversions, and goals.
Monitoring your business analytics offer a wealth of opportunities in growing your conversions and increasing your revenue if you know how to utilize these data correctly.
10. Implement live chat customer support
Customers tend to get confused with thousands of products and services that you offer. An excellent way of boosting your conversion rates is by adding live chat support to your eCommerce website.
By providing to-the-point and valuable answers to their questions, prospects can get useful answers in no time, which helps enhances your brand images and boosts your conversion rate.
As an e-commerce business owner, you have to step up your game. By applying these tips, you’re well on your way in increasing sales and improving your eCommerce conversion rate this 2019.