10 Benefits of Having a Business Website | Distinctive Brand Asset
Due to the rise of digitalization and online life, the benefits of having a business website are endless! Here we give 10 benefits out of the many to show you just how important having a website for your company is.
1. Business is Open to the World 24/7, 365 Days a Year – Always Open!
Unlike your company’s office that may be open from 9-5, Monday through Friday, your company‘s website is open 24 hours a day, 365 days a year – the internet never sleeps and is ‘always open’. This can be an especially important and helpful factor if you have a business with an international customer base and a global audience as your store hours are not limited to the time zone of your location.
2. Easily Update your Marketing Resources, Online Brochures, Catalogs, etc.
A website is easier, cheaper and quicker to update than print material. Its information storage capacities are almost limitless, consequently allowing you to provide users with more comprehensive information given their preferences. This helps keep marketing resources always up-to-date, keeping communication with clients and customers streamlined for optimal business activity and conversion. This will save your money on printing and distribution costs as well!
3. Reach New Markets with a Global Audience
On the Internet, you aren’t that local little business anymore. You have the potential to be seen by millions across the globe to create a global audience base for your business. Did you ever think your company would have the possibility of doing business around the world? Well, now you can! Without a doubt, the Internet is the most cost effective way to trade both nationally and internationally – expand the limits of your business!
4. Improve Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. This not only allows you to improve customer service, but also creates a more reliable image for your brand, consequently creating the image of a trustworthy and reputable company. Online forms can be used to allow customers to request quotations or ask for further information. Save costs by allowing users to download invoices, proposals, and important documents.
5. Present a Professional and Reliable Image
A well-designed web site is a great way of instilling confidence in your customer about your business as it can promote professionalism and reliability. On the web, customers can search through and educate themselves about your business, increasing their relationship with them without you even doing anything! In this day and age, your customers probably already assume that you have a website. This means that instead of your business having a website be a competitive advantage, it is instead a disadvantage if you don’t. What gives you an advantage is how good your website is in showcasing how you are a distinctive brand. You need a website to stay competitive in the market against competitors who probably already have a presence on the internal as well. For help on branding and on how to make a good website for a distinctive brand asset, check out WittyCookie’s branding services!
6. Sell Your Products Online
Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a bricks-n-mortar business when selling online is much cheaper with lower cost and is a good way to supplement your offline business? Providing secure online ordering is very affordable for even the smallest of businesses.
7. Promote Your Services
It is not just e-commerce stores that should have a website. Professionals such as lawyers, doctors, financial consultants, realtors, etc. also benefit from having a website platform as it allows clients to know of their presence and services. Millions of users now refer to the web to make major decisions when they are in need of specialized services.
8. Gather Information and Generate Valuable Leads
You can gather information about your customers and potential customers by using forms and surveys. Rather than physically going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services. Plus, this saves you manpower, time, and unnecessary effort!
9. Provides Instant Gratification
People are busy and don’t like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, PowerPoint slides, music and more – the list is endless!
10. Great Recruiting Tool
Your website is a great recruiting tool for building your business as it can not only showcase open job positions that you are looking to fill, but it is also a great promotional tool for your business to persuade possible talent on why they would fit and do well in your company. A good website can also act as a tool for passive sourcing as although that talent in question might not be looking for a job now, they will remember your company when they are due to how good your website was.
Want to start on building a great website? Check out WittyCookie’s web development and design service!
For more information about the importance of having a website, check out this article by Forbes!
For more information about the benefits of doing business online, check out this post by the Government of Queensland, Australia!