Competition in SEO
Gaining a thorough understanding of competition in SEO strategies is only possible by leveraging data from your immediate business rivals. Climbing up search engine rankings would be an uphill battle without them.
Most brick and mortar firms which have recently launched an online component of their business assume that their website will generate immediate results. As if merely having a website will magically start generating conversions and spontaneously contributing to their bottom line. What they don’t understand, however, is that their immediate rivals have a greater understanding of various local SEO strategies for search engines such as Google and Bing.
The best way to generate the highest number of leads possible for your niche is to improve your website’s organic search rankings. And believe it or not, your rivals will be your best means of achieving that sweet spot. SEO tools such as MOZ will reveal factors which have strengthened their website, and any weaknesses that might plague them.
Your goal would be to identify those weaknesses and just latch onto them. Let your opponent’s weaknesses become your strengths.
Unfortunately, however, not everyone can spend hours upon hours each day crawling search engines to analyze their competition. Professionals at WittyCookie specialize in the art of analyzing your immediate rivals and highlight key weaknesses with your website – only then will you truly be able to ‘optimize’ your website.
Let’s understand what Keyword Research for SEO is?
When we perform keyword research for SEO, we’re seeing how many people are searching for it on a daily basis and what sort of keyword competition it’s drawing from other businesses in the industry. Ideally, we want to use the big, broad ideas summed up by short-tail keywords to come up with competitively overlooked long-tail keywords, that businesses like yours can snap up and use to boost visibility. Seems pretty simple right?
Unfortunately, everyone else is doing the same thing too. Good keyword research for SEO takes patience and expertise to grow. But with experience, techniques and the use of cutting-edge SEO keyword tools we can make that process much shorter.
A GOOD KEYWORD
An effective keyword strategy is based on providing your audience with more of what they want. By tailoring content and design to their needs you ensure their continued interest in your products and services.
Becoming a search engine optimizer is not a hands-off pursuit. We’re constantly checking the effectiveness of keywords against website metrics, changing those that no longer bringing in traffic and refining content to better reflect the ones that do. Paying attention to customer data allows you to keep your content relevant all the time.
Use Resources Efficiently
Over time we’ll figure out which keywords add the most to your business’s bottom line. Instead of pursuing a scattershot strategy that takes up valuable time and money, we can focus on upping the keyword density percentage and visibility of search terms that work.
Find Hidden Gems
Research shows that long-tail keywords make up 70% of online searches. That means there’s a vast resource of untapped keywords just waiting to be exploited. By focusing our efforts on these keywords you can reach new audiences that were looking to buy your products but didn’t know how, or where to find them.