Ranking on the third page of Google rather than the first can result in your website losing 99% of its prospective audience. As a digital marketing agency, we specialize in keyword research and the best practices for SEO.Let's Get Started
What are your customers thinking?
It’s the question that drives keyword research for SEO. Using keyword researching tools, data mining, feedback and competitive analyses, businesses everywhere are trying to answer this very question. In many cases, their very survival depends upon it. After all, ranking on the third page of Google rather than the first can result in your website losing 99% of its prospective audience. In a world where 93% of buying decisions start online, that’s pretty much the same as being invisible.
That’s where WittyCookie comes in. As a digital marketing agency, we specialize in keyword research and the best practices for SEO, we understand that without a strong keyword strategy even the most well-designed website can struggle. With analytics tools, proven experience, and a drive to optimize, we seek to connect your products and services with customers that want them.
Let’s understand what Keyword Research for SEO is?
When we perform keyword research for SEO, we’re seeing how many people are searching for it on a daily basis and what sort of keyword competition it’s drawing from other businesses in the industry. Ideally, we want to use the big, broad ideas summed up by short-tail keywords to come up with competitively overlooked long-tail keywords, that businesses like yours can snap up and use to boost visibility. Seems pretty simple right?
Unfortunately, everyone else is doing the same thing too. Good keyword research for SEO takes patience and expertise to grow. But with experience, techniques and the use of cutting-edge SEO keyword tools we can make that process much shorter.
A GOOD KEYWORD
An effective keyword strategy is based on providing your audience with more of what they want. By tailoring content and design to their needs you ensure their continued interest in your products and services.
Becoming a search engine optimizer is not a hands-off pursuit. We’re constantly checking the effectiveness of keywords against website metrics, changing those that no longer bringing in traffic and refining content to better reflect the ones that do. Paying attention to customer data allows you to keep your content relevant all the time.
Use Resources Efficiently
Over time we’ll figure out which keywords add the most to your business’s bottom line. Instead of pursuing a scattershot strategy that takes up valuable time and money, we can focus on upping the keyword density percentage and visibility of search terms that work.
Find Hidden Gems
Research shows that long-tail keywords make up 70% of online searches. That means there’s a vast resource of untapped keywords just waiting to be exploited. By focusing our efforts on these keywords you can reach new audiences that were looking to buy your products but didn’t know how, or where to find them.